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Banuelos among six added to Yankees' roster

Written By limadu on Kamis, 22 November 2012 | 14.25

By Anthony DiComo / MLB.com | 11/20/12 5:43 PM ET

Manny Banuelos underwent Tommy John surgery on Oct. 4 after missing almost the entire season with a sore left elbow. (AP)

NEW YORK -- Rehabbing prospect Manny Banuelos is among six players the Yankees added to their 40-man roster on Tuesday, thus protecting them from next month's Rule 5 Draft.

The team also claimed right-hander Mickey Storey off waivers from the Astros and added outfielder Ramon Flores, right-handers Brett Marshall and Jose Ramirez, and lefties Francisco Rondon and Nik Turley to the 40-man roster, which now stands at 39. Right-hander Dave Herndon elected for free agency rather than accept an outright assignment to Triple-A Scranton/Wilkes-Barre.

Storey, 26, made his big league debut with the Astros in August, posting a 3.86 ERA in 26 relief appearances. A 31st-round Draft pick of the A's, he began the season with Triple-A Oklahoma City, where he went 7-4 with two saves and a 3.05 ERA in 36 relief appearances and two starts.

Banuelos, 21, missed almost the entire season with a sore left elbow, and he underwent Tommy John surgery on Oct. 4. He made only six starts for Scranton/Wilkes-Barre, going 0-2 with a 4.50 ERA after opening the year as the Yankees' fourth-ranked prospect on MLB.com's 2012 Prospect Watch.

Flores, 20, spent the majority of the season with Class A Tampa, batting .302 with six home runs and 39 RBIs in 131 games. He also appeared in one game with Double-A Trenton, hitting a home run.

Marshall, 22, spent the 2012 season with Trenton, going 13-7 with a 3.52 ERA and a team-leading 120 strikeouts in 27 starts.

Ramirez, 22, went 7-6 with a 3.19 ERA in 21 games (18 starts) with Tampa in 2012. Rondon, 24, combined to go 5-0 with one save and a 3.93 ERA in 44 relief appearances for Tampa, Trenton and Scranton/Wilkes-Barre. And Turley, 23, went 9-5 with a 2.89 ERA in 23 games (21 starts) for Tampa before a late-season promotion to Trenton.

Major League regulations stipulate that any player who signed his first professional contract before age 19 and has been in the organization for five years, or who signed after age 19 and has been in the organization for four years, is eligible to be selected in the Rule 5 Draft if left unprotected. Thus, such players as Banuelos and Flores must be added to the 40-man roster, whereas younger prospects are safe.

If selected, a player must remain on his new team's active roster or disabled list all season or be offered back to his original club at a discounted price.

Anthony DiComo is a reporter for MLB.com. Follow him on Twitter @AnthonyDicomo. This story was not subject to the approval of Major League Baseball or its clubs.


14.25 | 0 komentar | Read More

Kuroda re-signs with Yankees on one-year deal

NEW YORK -- Seeking stability in their rotation, the Yankees on Tuesday turned to the same place they found it a year before. The club re-signed Hiroki Kuroda to a one-year contract worth a reported $15 million plus incentives, answering perhaps the most critical question of New York's offseason.

"I suspect it was a very aggressive market for him, as it should have been," Yankees general manager Brian Cashman said. "I feel fortunate that we were able to acquire him last year, and I feel the same way this year."

Most important for the Yankees, Kuroda should provide the same sort of consistency he did in 2012, when he went 16-11 with a 3.32 ERA in 33 starts, leading the team in wins, ERA, starts, complete games and shutouts.

Though Kuroda recently rejected the Yankees' one-year, $13 million qualifying offer, it was widely assumed that he was still interested in a one-year deal. He was also reportedly considering a return to Los Angeles, where he played from 2008-11 with the Dodgers, or Japan, where he broke into professional baseball with the Hiroshima Carp in 1997.

"I am very happy and excited to re-sign with the Yankees," Kuroda said. "I am very grateful for all of the interest and all of the offers that I received from the various teams that courted me. It was a tough decision for me to make, but at the end of the day, I wanted to try to win a championship with the teammates that I went to battle with last season."

Kuroda, who will turn 38 before Opening Day, has found mostly success since leaving the Carp to try his hand in the Majors. He posted a 3.45 ERA over four seasons with the Dodgers, striking out more than three times as many batters as he walked. Answering all questions about his readiness to tackle the American League East last season, he proved immune to the regression that haunts most pitchers upon a jump from the National League.

As a result, he quickly became indispensable to the Yankees, who would have been hard-pressed to replace him considering the state of their rotation. CC Sabathia should again anchor the rotation next season, and Phil Hughes, Ivan Nova or David Phelps could round out the bunch behind him. But beyond the very top of the rotation, the situation grows murky.

"He can play a really important role here as he did last year," Cashman said. "He's a pro. He did everything on the field and had a seamless transition to New York in our clubhouse and off the field, so he was a welcome addition last year and I look forward to him this year slotting behind CC and make our starting rotation deeper."

Kuroda was one of three players to reject qualifying offers from the Yankees. The others, Rafael Soriano and Nick Swisher, are not as likely to re-sign, though the Yankees are good bets to pursue Soriano for bullpen insurance behind Mariano Rivera. Because the Yankees gave Kuroda a qualifying offer, they would have been eligible for Draft pick compensation had he signed with another club.

In his five big league seasons, Kuroda has never produced an ERA lower than 3.07 or higher than 3.76. He has thrown at least 196 innings in each of his last three seasons, which could be his most valuable trait for a team searching for rotation consistency. Nor did hitter-friendly Yankee Stadium adversely affect him; he went 11-6 with a 2.72 ERA at home compared with 5-5 with a 4.23 mark on the road.

"As a pitcher, I try to evolve and be creative every year that I pitch," Kuroda said during the regular season. "I like to believe that I'm evolving and that I'm a better pitcher now than I was before."

He apparently evolved enough to become one of the few Yankees who carried his regular-season success into the postseason, giving up five runs over a combined 16 innings against the Orioles and Tigers. Kuroda struck out 14 and walked five, though the Yankees supported him with a total of three runs in his two outings.

Next up for the Yankees could be Andy Pettitte, who is deciding whether to play another season at age 41. Though it is widely expected that Pettitte, who went 5-4 with a 2.87 ERA in 12 starts last season, will return for another go, it is possible he could choose to retire for the second time in two years. He missed three months last summer with a broken left fibula after coming out of retirement to rejoin the Yankees.

"Andy is deciding whether he wants to play," Cashman said. "As of right now he hasn't put himself in play, so there really is nothing to discuss at this point until he goes through that process which he said he will be doing."

Anthony DiComo is a reporter for MLB.com. Follow him on Twitter @AnthonyDicomo. This story was not subject to the approval of Major League Baseball or its clubs.


14.25 | 0 komentar | Read More

Yanks' Chamberlain has plenty to be thankful for

By Bryan Hoch / MLB.com | 11/21/12 4:00 PM ET

Joba Chamberlain with his father, Harlan, before a game at Yankee Stadium (AP)

The wonderful aromas of Thanksgiving, if Joba Chamberlain closes his eyes and concentrates, are still wafting out of his Nebraska kitchen in steamy waves of ham and mashed potatoes with all the trimmings.

It's enough to get the Yankee reliever's appetite rumbling, even standing in New York, more than a thousand miles away from home. But the feeling of Thanksgiving? Especially this year, that's going to be more meaningful than the feast itself.

"My family is healthy and my son [Karter] is growing," Chamberlain said, "and I guess it's probably been the biggest year of growth for me personally as a man. When you get knocked down a lot, it's coming back that's the hard part."

Chamberlain, 27, can attest to the truth of that statement more than most. While recovering from Tommy John surgery this spring, Chamberlain was impressing the Yankees by beating all estimates on his rehab, sparking hope that he would be back, firing pellets out of the bullpen, early in the season.

Giving Spirit
• MLB in the Community


14.25 | 0 komentar | Read More

Cut4: Giving thanks to dog that launched El Duque

Written By limadu on Rabu, 21 November 2012 | 14.25

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14.25 | 0 komentar | Read More

Banuelos among six added to Yankees' roster

By Anthony DiComo / MLB.com | 11/20/12 5:43 PM ET

Manny Banuelos underwent Tommy John surgery on Oct. 4 after missing almost the entire season with a sore left elbow. (AP)

NEW YORK -- Rehabbing prospect Manny Banuelos is among six players the Yankees added to their 40-man roster on Tuesday, thus protecting them from next month's Rule 5 Draft.

The team also claimed right-hander Mickey Storey off waivers from the Astros and added outfielder Ramon Flores, right-handers Brett Marshall and Jose Ramirez, and lefties Francisco Rondon and Nik Turley to the 40-man roster, which now stands at 39. Right-hander Dave Herndon elected for free agency rather than accept an outright assignment to Triple-A Scranton/Wilkes-Barre.

Storey, 26, made his big league debut with the Astros in August, posting a 3.86 ERA in 26 relief appearances. A 31st-round Draft pick of the A's, he began the season with Triple-A Oklahoma City, where he went 7-4 with two saves and a 3.05 ERA in 36 relief appearances and two starts.

Banuelos, 21, missed almost the entire season with a sore left elbow, and he underwent Tommy John surgery on Oct. 4. He made only six starts for Scranton/Wilkes-Barre, going 0-2 with a 4.50 ERA after opening the year as the Yankees' fourth-ranked prospect on MLB.com's 2012 Prospect Watch.

Flores, 20, spent the majority of the season with Class A Tampa, batting .302 with six home runs and 39 RBIs in 131 games. He also appeared in one game with Double-A Trenton, hitting a home run.

Marshall, 22, spent the 2012 season with Trenton, going 13-7 with a 3.52 ERA and a team-leading 120 strikeouts in 27 starts.

Ramirez, 22, went 7-6 with a 3.19 ERA in 21 games (18 starts) with Tampa in 2012. Rondon, 24, combined to go 5-0 with one save and a 3.93 ERA in 44 relief appearances for Tampa, Trenton and Scranton/Wilkes-Barre. And Turley, 23, went 9-5 with a 2.89 ERA in 23 games (21 starts) for Tampa before a late-season promotion to Trenton.

Major League regulations stipulate that any player who signed his first professional contract before age 19 and has been in the organization for five years, or who signed after age 19 and has been in the organization for four years, is eligible to be selected in the Rule 5 Draft if left unprotected. Thus, such players as Banuelos and Flores must be added to the 40-man roster, whereas younger prospects are safe.

If selected, a player must remain on his new team's active roster or disabled list all season or be offered back to his original club at a discounted price.

Anthony DiComo is a reporter for MLB.com. Follow him on Twitter @AnthonyDicomo. This story was not subject to the approval of Major League Baseball or its clubs.


14.25 | 0 komentar | Read More

Kuroda re-signs with Yankees on one-year deal

NEW YORK -- Seeking stability in their rotation, the Yankees on Tuesday turned to the same place they found it a year before. The club re-signed Hiroki Kuroda to a one-year contract worth a reported $15 million plus incentives, answering perhaps the most critical question of New York's offseason.

"I suspect it was a very aggressive market for him, as it should have been," Yankees general manager Brian Cashman said. "I feel fortunate that we were able to acquire him last year, and I feel the same way this year."

Most important for the Yankees, Kuroda should provide the same sort of consistency he did in 2012, when he went 16-11 with a 3.32 ERA in 33 starts, leading the team in wins, ERA, starts, complete games and shutouts.

Though Kuroda recently rejected the Yankees' one-year, $13 million qualifying offer, it was widely assumed that he was still interested in a one-year deal. He was also reportedly considering a return to Los Angeles, where he played from 2008-11 with the Dodgers, or Japan, where he broke into professional baseball with the Hiroshima Carp in 1997.

"I am very happy and excited to re-sign with the Yankees," Kuroda said. "I am very grateful for all of the interest and all of the offers that I received from the various teams that courted me. It was a tough decision for me to make, but at the end of the day, I wanted to try to win a championship with the teammates that I went to battle with last season."

Kuroda, who will turn 38 before Opening Day, has found mostly success since leaving the Carp to try his hand in the Majors. He posted a 3.45 ERA over four seasons with the Dodgers, striking out more than three times as many batters as he walked. Answering all questions about his readiness to tackle the American League East last season, he proved immune to the regression that haunts most pitchers upon a jump from the National League.

As a result, he quickly became indispensable to the Yankees, who would have been hard-pressed to replace him considering the state of their rotation. CC Sabathia should again anchor the rotation next season, and Phil Hughes, Ivan Nova or David Phelps could round out the bunch behind him. But beyond the very top of the rotation, the situation grows murky.

"He can play a really important role here as he did last year," Cashman said. "He's a pro. He did everything on the field and had a seamless transition to New York in our clubhouse and off the field, so he was a welcome addition last year and I look forward to him this year slotting behind CC and make our starting rotation deeper."

Kuroda was one of three players to reject qualifying offers from the Yankees. The others, Rafael Soriano and Nick Swisher, are not as likely to re-sign, though the Yankees are good bets to pursue Soriano for bullpen insurance behind Mariano Rivera. Because the Yankees gave Kuroda a qualifying offer, they would have been eligible for Draft pick compensation had he signed with another club.

In his five big league seasons, Kuroda has never produced an ERA lower than 3.07 or higher than 3.76. He has thrown at least 196 innings in each of his last three seasons, which could be his most valuable trait for a team searching for rotation consistency. Nor did hitter-friendly Yankee Stadium adversely affect him; he went 11-6 with a 2.72 ERA at home compared with 5-5 with a 4.23 mark on the road.

"As a pitcher, I try to evolve and be creative every year that I pitch," Kuroda said during the regular season. "I like to believe that I'm evolving and that I'm a better pitcher now than I was before."

He apparently evolved enough to become one of the few Yankees who carried his regular-season success into the postseason, giving up five runs over a combined 16 innings against the Orioles and Tigers. Kuroda struck out 14 and walked five, though the Yankees supported him with a total of three runs in his two outings.

Next up for the Yankees could be Andy Pettitte, who is deciding whether to play another season at age 41. Though it is widely expected that Pettitte, who went 5-4 with a 2.87 ERA in 12 starts last season, will return for another go, it is possible he could choose to retire for the second time in two years. He missed three months last summer with a broken left fibula after coming out of retirement to rejoin the Yankees.

"Andy is deciding whether he wants to play," Cashman said. "As of right now he hasn't put himself in play, so there really is nothing to discuss at this point until he goes through that process which he said he will be doing."

Anthony DiComo is a reporter for MLB.com. Follow him on Twitter @AnthonyDicomo. This story was not subject to the approval of Major League Baseball or its clubs.


14.24 | 0 komentar | Read More

Mo makes pitches for Yankees fragrance

Written By limadu on Selasa, 20 November 2012 | 14.25

Whiff (wif)
n.: A slight inhalation of a scent, such as a fragrance.
v.: To swing and miss for strike three on a pitched ball, such as a cutter.

Mariano Rivera, Major League Baseball's all-time saves leader whose season ended in May when he tore the ACL in his right knee, can now be seen back on a mound. He is firing baseballs at a fancy camera rather than at Russell Martin's mitt.

Making a public pitching appearance in a video released Monday on MLB.com, the longtime Yankees closer was filmed Nov. 9 after a snowstorm in the Northeast, making 25 prop pitches for "First Throw," to promote the New York Yankees fragrance and the launch of his Signature Limited Edition EDT for the holidays.

Rivera, a pitchman for the fragrance brand, was all business even in the relaxed film-shoot setting, talking matter-of-fact optimistically about his day job.

"Feeling good," Rivera said of his overall progress. "Rehab has been great. It's been tough, but at the same time, I'm seeing good results. I can't wait to continue and stay 100 percent ... day at a time, like I always told you guys ... day at a time.

"I have a long time to go. I'm not rushing. You have to make sure that my knee gets stronger. It does. It's getting stronger and stronger every day. I'm happy with that. I just have to continue doing what I'm doing."

Rivera, who has struck out 1,119 batters over 18 seasons, tore his the ACL attempting to catch a fly ball during batting practice in early May. He remains hopeful of extending his career, which had been expected to end after a complete 2012 season.

"I didn't want to go out like that," Rivera said of his injury-shortened '12. "But at the same time, we haven't discussed anything. We're talking, so hopefully we'll finalize everything. I have something left. Give it a shot, why not?"

Amid that progress, Rivera took to the mound at the Hackley School's DelMoro Field in Tarrytown, N.Y., a key Metro North train stop for Yankees game nights, taking fans to the Bronx to see No. 42 rack up many of his 608 saves.

Rivera, who turns 43 on Nov. 29, threw a series of pitches directly into the lens of an Alexa camera, the same camera used to film Ridley Scott's "Prometheus." "First Throw" was written and directed by Duncan Bird, creative director of The Cloudbreak Group, and filmed by director Stefan Haverkamp, with music specially composed by Paul Dillon from Miracle Falls.

"We are honored that Mariano would choose to make his first public throws for Cloudbreak and his Signature New York Yankees EDT," Bird said. "He's such a fantastic athlete, and it looks amazing watching him throw in such slow motion. Rivera seemed to enjoy destroying the protective shield we built, while very nearly taking out our cameraman."

The Yankees and Cloudbreak Group will donate 20 percent of all sales at NYYankeesFragrance.com during November and December to the American Red Cross in support of Hurricane Sandy relief. Cloudbreak Group guarantees at least $10,000 to the efforts, in addition to the 20 percent from website sales.

"We have had an overwhelming response since the launch of the New York Yankees fragrance collection and are pleased that our loyal fans in the Tri-State area have embraced these products," Cloudbreak Group CEO Thomas Butkiewicz said. "As a member of the Yankees family, we recognize the needs of these individuals during this difficult time and are proud to help support them."

The Mariano Rivera Signature Limited Edition EDT comes in a translucent blue bottle, featuring the iconic Yankees logo and Mariano's signature on the front, with RIVERA 42 on the back. The Rivera EDT is available for $85 at Macy's, Lord & Taylor and NYYankeesFragrance.com, along with the rest of the New York Yankees fragrance collection.

A portion of the proceeds from the sales of the Mariano Rivera Signature Limited Edition EDT will go to The Mariano Rivera Foundation. The foundation provides scholarships to qualified youth and sponsors youth centers and churches that implement educational programs, which benefit underprivileged families in their communities. The scents were developed by The Cloudbreak Group and Firmenich.

Mark Newman is enterprise editor of MLB.com. Read and join other baseball fans on his MLB.com community blog. This story was not subject to the approval of Major League Baseball or its clubs.


14.25 | 0 komentar | Read More

Inbox: Can Yanks build a title contender on budget?

I understand that the Yankees' front office is standing firm on reducing the payroll to $189 million in 2014 to avoid the luxury tax. What counts toward the $189 million and what is the penalty for going over that amount?
-- Cameron B., Greenwood, Ind.

This seems like a good place to start our discussion this week, since Hal Steinbrenner's $189 million directive stands as such a major part of the offseason planning. While there are other expenses that factor in, the most important parts of the payroll figure are the dollars related to the 40-man roster, calculated from the average annual value of each contract, plus medical benefits and performance bonuses.

The Yankees have been penalized for going over the luxury tax in every season since it was implemented in 2003, and they're going to be hit again in 2013, when the threshold sits at $178 million. There's not much they can do about that. But the threshold rises to $189 million in 2014, and because there are significant incentives to get underneath that for at least one year, the Steinbrenners are making that their goal.

How significant are those incentives? Since the Yankees have exceeded the luxury tax more than three times since '03 (only the Yankees and Red Sox have ever exceeded it more than once), they will be charged at a 50-percent rate in '13, up from 42.5 percent in '12. Paying a 50-cent penalty on each dollar is significant when we're talking about deals in the tens of millions.

If the Yankees get under $189 million to avoid paying the luxury tax for 2014, however, they will be in position to receive amnesty under the Collective Bargaining Agreement. That way, if they exceed the figure in 2015 (with a big free-agent class ahead), their tax rate would return to the first-time offender rate of 17.5 percent. It's complicated and there's much more to it, but this is a huge reason why the Yankees appear reluctant to offer multiyear deals this winter.

I just wonder how the Yankees organization can build a real championship team with all these budget restrictions? To me, they can stay under the luxury tax, or try to build a championship team for 2013-14, but not both.
-- Cesar C., Santo Domingo, D.R.

It has been GM Brian Cashman's stance that if the Yankees can't assemble a contender for $189 million, they're doing something wrong. Granted, the Yankees have a well-earned reputation for going to war with their wallet, and many would argue that it wasn't much of a coincidence that their most recent World Series title followed a spending spree of more than $400 million in new contracts. Even though 2012 ended in disappointing fashion, the team still fought a rash of injuries to win 95 games, so it's not like they're rebuilding from the ground up.

Cashman's staff is going to have to get creative to retool that roster for '13, and obviously a huge part of the payroll is already assigned to big pieces like Alex Rodriguez, Mark Teixeira, CC Sabathia and Derek Jeter. They may not be able to take care of some vacancies from within (catcher and right field, for example), but if the Yankees can fill holes with one-year contracts, they'll do it. That's why it's so crucial that Hiroki Kuroda and Andy Pettitte both return to the rotation; the Yankees are fine with being an older team as long as they're still competitive.

Since the Marlins are having a fire sale, why don't the Yankees go after Giancarlo Stanton? He is a young powerful outfielder that the Yankees could use.
-- Ken M., Branchburg, N.J.

That would answer the right-field question, and most teams would be thrilled to clear a lineup spot for a player like Stanton. The problem is, as unhappy as Stanton might be with Miami's recent moves, the Marlins say that Stanton is untouchable for 2013 and that they have no intention of trading the All-Star.

Stanton is under club control for one more season before he is eligible for arbitration, and he won't have the service time to become a free agent until after the 2016 season. He would fit the Yankees' needs, but good luck prying him loose.

What, if anything, is being done to address Robinson Cano's hustle? He always seems to be jogging on little dribblers and popups.
-- J.B., Peekskill, N.Y.

Manager Joe Girardi was asked about this after the American League Championship Series, and it was a valid question. Normally, Girardi deflects such queries by pointing out that Cano plays the game with a certain grace and smoothness.

But Girardi -- who, let's not forget, benched Cano for a lack of hustle in September 2008 -- had to have seen what television cameras captured during the playoffs, and he didn't exactly shoot down the question.

"We expect our players to play hard, lead by example, and do those things," Girardi said. "Sometimes frustration sets in -- maybe you don't run as hard as you should, and that's learning how to control your emotions."

Girardi added that there was some tightness in Cano's hip that may have slowed him somewhat, but hinted that might not be the end of the conversation with his second baseman.

"I will address with every one of our players to play hard," he said. "You never know who's going to drop a popup or boot a ground ball and put pressure on a team. But sometimes frustration sets in, and that's one of the things you have to learn to manage."

We haven't been hearing anything about Dellin Betances or Manny Banuelos. Did they take a step back or any chance we can expect to see them in 2013?
-- Rizwan A., Ridgefield Park, N.J.

Banuelos had Tommy John surgery and will not pitch at all in 2013, while Betances took a step back and was demoted to Double-A Trenton last year with control problems. Neither news tidbit figures to help that $189 million payroll target much.

Is Joba Chamberlain definitely not looked at as a starter anymore?
-- Margaret B., Melbourne, Australia

Yes, we can put that to rest. For the Yankees' purposes, Chamberlain is a relief pitcher, though it's not exactly certain where he'll slot in the bullpen next season. He is looking forward to a healthy season after this year's issues, though.

Francisco Cervelli has better big league numbers than both Chris Stewart and Eli Whiteside, and more experience to Austin Romine. Does that not make him a more than qualified backup catcher?
-- Randy W., Smithtown, N.Y.

The Yankees often said that if there had been an injury to Russell Martin, Cervelli -- and not Stewart -- would have been called up to serve as the starting catcher. Obviously, we never had a chance to find out, and Cervelli said coming up in September and playing a small part made his year.

You couldn't help but feel sorry for Cervelli last spring, and it was his bad luck that Stewart was out of Minor League options when the Yankees traded for him. It really shouldn't be out of the question for Cervelli to outplay his competition and reclaim the backup job next spring.

Bryan Hoch is a reporter for MLB.com. Follow him on Twitter @bryanhoch and read his MLBlog, Bombers Beat. This story was not subject to the approval of Major League Baseball or its clubs.


14.24 | 0 komentar | Read More

Yankees honored as top MLB retailer for 2012

By Joey Nowak / MLB.com | 11/19/12 12:34 PM ET

Major League Baseball Properties has named the Yankees baseball's 2012 "Club Retailer of the Year" for the team's commitment to driving merchandise sales.

The Yankees and Legends Hospitality, led by Legends GM of retail Michael Loparo, earned the recognition based on significant improvements to the Yankee Stadium clubhouse store, as well as consistent product innovation and reinvention, according to a team release.

"We are extremely honored to be recognized by Major League Baseball," Dan Smith, president of Legends Hospitality, said in a statement. "Mike Loparo and his team work with great passion to develop new and original retail offerings that complement the culture and enthusiasm of the Yankees and their fan base. We are fortunate to be able to work closely with the Yankees in developing these innovations and share their unmatched devotion to delivering an unsurpassed customer service experience for their fans each and every time they come to the ballpark."

The award, created in 2005, is given annually based on a combination of sales, vendor/customer feedback and creative marketing and merchandising efforts.

This year, the Yankees placed a New Era embroidery machine in the Great Hall at Yankee Stadium to offer fans a personalized headwear merchandise experience, and the club also completely redesigned the team store. Changes included a restructured floor plan to create a streamlined approach for the consumer and Astroturf in the store to feature the Authentic Collection On-field areas.

The Yankees also worked with MLB to create new graphics for three key locations at the ballpark, bringing an interactive element via merchandise customization. The team also developed a Victoria's Secret PINK line and displayed a Yankees Knievel motorcycle in front of the team store.

"The demand among fans for Yankees merchandise and other licensed products is always strong, given the iconic nature of the team and their brand, but the Yankees deserve special praise for not resting on their laurels and continuing to innovate and provide creative new ways for fans to express their team pride," Howard Smith, senior vice president for licensing for Major League Baseball, said in a statement. "The clubhouse store at Yankee Stadium has evolved considerably just in the four years since the new ballpark opened. Mike Loparo and the Yankees are especially deserving of this honor."

Joey Nowak is a reporter for MLB.com. Follow him on Twitter at @joeynowak.‬ This story was not subject to the approval of Major League Baseball or its clubs.


14.24 | 0 komentar | Read More

Baseball continues to assist storm relief efforts

Written By limadu on Senin, 19 November 2012 | 14.25

The devastation wrought by Hurricane Sandy has taken a toll on communities where Major League Baseball teams live alongside fans as neighbors and friends, and now many of those neighbors and friends need some help to recover and rebuild.

It takes a team to get through a crisis like the damage inflicted in late October, and baseball's team of teams, players and fans around the country, is gathering forces to help assist those in need in the wake of the "superstorm" that hit with such impact in New York, New Jersey and elsewhere on the Eastern seaboard and inland areas. To that end, Major League Baseball announced that in conjunction with the Major League Baseball Players Association a donation of $1 million is being made to benefit the American Red Cross, the Salvation Army and Feeding America to assist in the efforts being made to help those affected most by the storm. In addition, relief efforts have by MLB, its clubs and employees been ongoing to deliver truckloads of supplies and administer help to devastated areas. "As our thoughts and prayers remain with all those who have been impacted by this tragedy, it is a privilege for Major League Baseball to support our fans and their communities during this urgent time of need," Commissioner Bud Selig said. "All of us at Major League Baseball are grateful to our society's leaders, first responders and volunteers, and we hope that our contribution to these humanitarian organizations will assist in the vital relief efforts along the East Coast. This is a time when the resiliency of the great American spirit will prevail." Said MLBPA executive director Michael Weiner: "Natural disasters know no boundaries, and this one was a direct hit that affected many in the MLBPA's office personally. On behalf of the MLBPA and its members, we are honored to join with the Commissioner's Office in making this contribution to support the efforts of organizations working around the clock to help provide various forms of relief and assistance to those suffering in the aftermath of the storm, including many of our friends and neighbors in need." The message from Major League Baseball, its players, its 30 teams and MLB.com is simple: Please donate to the American Red Cross, the Salvation Army and Feeding America. Help your neighbors and friends, and be a part of the team bringing relief where it's needed. On Thursday, 62 more boxes filled with warm clothing and supplies were packed onto a truck at the Commissioner's Office in Manhattan and driven to hard-hit areas in New Jersey. The first stop was to a social services community center in Hoboken, a heavily flooded square-mile town on the Hudson River. From there it was down the turnpike to the Jersey Shore, where a major delivery was dropped off at The Foodbank of Monmouth and Ocean Counties, a facility whose wide coverage area was in the bulls-eye of Sandy.

Carlos Rodriguez, executive director of The Foodbank, said his operation has been inundated with help since the storm through bulk truck dropoffs, like one semi that showed up unsolicited from Indiana. The Foodbank works with more than 250 emergency food programs, pantries, soup kitchens, shelters and low-income day care centers, so they can connect to people in need and will immediately disperse the contents from MLB and clubs as cold weather sets in for many whose lives are in disarray.

"What we experienced here at the Jersey Shore was a storm within a superstorm," Rodriguez said. "We were already just trying to figure out the struggle that the economic crisis left us, and then the storm has compounded that even more. To make it worse, it's right before the Thanksgiving holiday.

"Normally, we would be serving one in 10 of the residents in Monmouth and Ocean Counties, or about 127,000 people -- even before the disaster. Immediately after the disaster, we were able to open up our shops, and we've been open continuously every day, serving upwards of 460,000 meals since Hurricane Sandy. But we've had to do dual efforts -- not only provide the immediate relief because of the storm, but to also make sure that those who can and have a table can have a Thanksgiving next week."

Rodriguez encouraged citizens to donate at foodbankmoc.org, as $10 allows them to provide more than 30 meals.

"We've dealt with the immediate sadness of the disaster, but I think the entire community is really gearing up to rebuild, and to recover our beloved Jersey Shore," he said. "We're in this for the long haul. Today, and now more than ever, we need to make sure The Foodbank and the network of charities that we work with stay strong, so we can make sure that Jersey stays strong."

Leo Pellegrini, director of health and human services for the City of Hoboken, oversaw the reception of many boxes off the MLB truck and said the contents would be distributed to the people in need, those who have lost their clothing and supplies.

"We've been getting a lot of supplies from members of the community and outside the state of New Jersey, so we've kind of staged this area since it was devastated by Hurricane Sandy," He said. "It was a grueling experience, but you have to thank the public safety -- they came through in a big spot for us. All the community members came in and helped, especially our volunteers -- going into buildings where we didn't have power for seven days. Our volunteers were delivering food to our seniors who could not go from the 14th floor all the way to the first floor."

On Nov. 9, MLB delivered several vans filled with warm-weather clothing, non-perishable food and supplies to the hard-hit area of Far Rockaway in the New York City borough of Queens. The first drop-off was at the Food Bank Distribution Center in the Mott Haven section of the Bronx, where long food lines were common from corner to corner. Then the caravan went to St. Mary Star of the Sea and St. Gertrude Parish, forming an assembly line of boxes that were then sorted into care packages for the long line there.

There was no power anywhere in sight, there were 6 p.m. ET curfews and arrests, there was looting and robberies and broken lights whenever emergency lights were set up at night. There were cries of frustration within a community looking for support.

"It's horrific," said Rosemary Lopez, associate executive director for program services at the Advocacy Center of Queens County, a group that helped MLB get supplies into the right hands. "People are suffering. To the people who follow Major League Baseball, we could really use more food, clothing, water, whatever you can spare. Out here, they just don't have it. Nothing's open. No stores, absolutely nothing."

Joanne Murray, a full-time volunteer handling the processing of relief supplies at St. Mary of the Sea, said her church has been "so blessed with people from all over the country coming through. The need is very great."

"They mostly need food, diapers, wipes, toilet paper, flashlights, batteries," Murray said. "Now we have to look at cleaning supplies, because once lights come back on, people need those. Some people are going to need financial help as well. Our parish has a big number of undocumented people here, people who can't pay their rent. We also need to fund their short-term financial needs."

With the Commissioner's Office and MLBPA headquartered in Manhattan, two storied teams in New York and about one-third of Major League cities directly affected by the storm, this obviously is a disaster that struck home for baseball. But it's one that touches every community in some way, and baseball is gathering its resources to help.

Living right in the path of the destruction, the Yankees were among the first clubs to step up to support relief efforts, pledging $500,000 to the American Red Cross and spearheading a blood drive Friday that included tickets to a 2013 game for those who made donations to the New York Blood Center. "As a neighbor and community member, the Yankees embrace our role of stepping forward and assisting the American Red Cross, which comes to the aid of so many people through their tireless efforts," Yankees chairman Hal Steinbrenner said in a statement announcing the donation. Clearly, it's going to take more than the hometown team to help, and baseball's all about teamwork. One team that already has pledged its support took team concept to the sport's pinnacle: the Giants, 2012 World Series champions after an October in which they showed resilience on a baseball field that was historic -- but nothing compared to the resilience needed now in areas hit hard by Sandy. And so it was that the Giants' victory celebration -- on the steps of City Hall before the crowd of about one million that attended the parade -- began with thoughts and prayers for people on the other side of the country needing help. "As we gather together as a community today to celebrate this joyous occasion," emcee Renel Brooks-Moon said as she began the presentation, "we do want to take a moment first to recognize those impacted by Hurricane Sandy and mourn the lives lost from this disaster. "Of course, the Giants share a rich and deep history with New York, so all of us, our thoughts and prayers go out to everyone on the East Coast affected by this disaster." Brooks-Moon then announced to the huge crowd gathered at Civic Center Plaza that Giants players are planning to make many donations -- with the Giants organization matching those donations, dollar for dollar. And she urged fans to join the effort by donating to the American Red Cross. "Just think," she said. "Everybody here today, one dollar from all of us, what that can do. That can really, really help." It takes neighbors coming together to help, and it really can add up. The Oakland A's -- the Giants' neighbor in the Bay Area -- announced that the team's Community Fund is accepting monetary donations to help those affected by Sandy. They'll be sending the proceeds to the Salvation Army, which is providing mobile feeding units, shelters and clean-up kits, and the Humane Society of the United States, which is helping animal rescue teams and providing supplies to animal shelters. Team by team, fan by fan, neighbor by neighbor, baseball can help the relief effort following one of the worst natural disasters in the nation's history. In the days and weeks ahead, baseball will be part of the healing process for the region devastated by Superstorm Sandy, and the message will continue to be spread on MLB.com and MLB Network and in every possible way in every city in Major League Baseball's vast neighborhood of teams and fans: Please donate to the American Red Cross, the Salvation Army and Feeding America.

John Schlegel is a national reporter for MLB.com. Mark Newman is enterprise editor of MLB.com. Read and join other baseball fans on his MLB.com community blog. This story was not subject to the approval of Major League Baseball or its clubs.


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